by Lori Worley | Oct 15, 2018 | Marketing, News, Public Relations
Credibility Key for Journalists It’s the most wonderful time of the year! Yep, that’s right – the pigskin is finally back and it’s Football Time in Tennessee! Football is definitely one of the best things about fall, which just happens to be the season I love most....
by Lori Worley | Aug 1, 2018 | Marketing, Public Relations
Words have always been a big part of my life. When I was a kid, I read. All the time. And when say all the time, we’re talking five or six books a week. I would head to the library (yes, I’m THAT old) on a Saturday, check out as many books as they would allow...
by Lori Worley | Jul 2, 2018 | Marketing, Public Relations
Whether you’re working on a press release, writing a blog, or sending an email, your first goal should be to make it easy to read, while also getting your point across. Everybody knows that a catchy lede is crucial when writing because you need to capture your...
by Lori Worley | Jun 4, 2018 | Marketing, Public Relations
“Tell me,” a new acquaintance said to me, “what exactly does public relations mean.” I wasn’t offended by the question because it wasn’t the first time I had heard it. Nope, in fact, it’s something I’ve heard from the very beginning of my PR career. In my mind, the...
by Lori Worley | Apr 1, 2018 | Marketing, Public Relations
Recently, a friend asked what I would tell someone dealing with a public relations crisis. My initial response was that people need to be aware that how they respond in the event of a PR crisis can either make or break your company. Most businesses have a crisis...
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