Firehouse Rebrand

Firehouse Rebrand

A Family TraditionWhile rebranding Firehouse Restaurant, we discovered the rich history of this local barbecue joint. What began as a way to pay their way through college, Tom Seaton and Jimmy Carter opened Bucwood Bar-B-Que in 1980 in the back storeroom of “Buc...
SWVA Tourism Awards

SWVA Tourism Awards

Celebrating the Outstanding Work in the Tourism IndustryFriends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry.  Because of this, a new awards...
Fun Fest Website

Fun Fest Website

Join in on the Fun!The High Road Agency recently created an eye-catching new website for the Kingsport Fun Fest, a nine-day festival that takes place in July. Fun Fest, one of the largest summer events in the region, needed a fresh, new look, and HRA created a...
LOVE SWVA

LOVE SWVA

Love is in the AirFriends of Southwest Virginia developed a new event for the summer of 2022 – the LOVE SWVA Concert Series – and the High Road Agency played a key role in rolling it out. The agency created the concert series branding as well as a variety of graphics...