If You Build it, Will They Come?

If You Build it, Will They Come?

We recently helped organize a community luncheon based on the Field of Dreams movie theme, “If you build it, they will come.”  The baseball inspired event recognized the team effort of regional economic development endeavors.  Our task was to creatively communicate...
Why Do You Choose to Shop Where You Do?

Why Do You Choose to Shop Where You Do?

A friend and I were planning to prepare dinner together and had to pick up some food items.  We had already purchased specialty products and still needed the main ingredients.  We were close to a large grocery chain retailer, but decided that we would drive two miles...
How Do Labels Play into Your Brand Identity

How Do Labels Play into Your Brand Identity

I’ve been having an ongoing conversation with a friend for weeks now about the individual experience within the human function.  We’ve agreed that it’s easy to become disenchanted with the whole of humanity through disappointment that accompanies the awareness of...
The 80s Called…

The 80s Called…

In the 80’s not only did I wear lace gloves and neon clothes, but I also got caught up in the lingo of the day, especially since I lived in California at the time. Awesome, Righteous, Gnarly, Dude were probably the words I most often used to express myself as a young...
Gotta Know Your Demographic

Gotta Know Your Demographic

I was having a conversation with a friend about social media. He commented on the food pictures I post to Facebook, and I asked him if he only saw the ones I post there or if he has seen my Instagram account which is where I post everything. He hadn’t seen them...