Get a Grip

Get a Grip

Last month, I was driving home with my daughter from a concert and came to a curve in the road. I’ll admit, I took the corner a bit too fast. One of those times where you’re just sure that your car is about to slide off the road or roll over into the ditch. But you...
Marketing Out of the Box (Holiday Edition)

Marketing Out of the Box (Holiday Edition)

It feels like the first 10 months of 2017 evaporated in the blink of an eye and the holiday season has charged onto the scene. Pumpkin spice lattes and Uggs and blow-up Santas, oh my.  With the busy shopping season bearing down, are you ready to capitalize on the...
Typeface Matters…Here’s Why.

Typeface Matters…Here’s Why.

Typeface matters. Or is it fonts matter? Either way, it matters. Here’s why. Conserves Attention Attention is the reader’s gift to you. When you are producing content, you want nothing more than for that content to be consumed. That requires time and attention from...
Paint Your Own Path

Paint Your Own Path

In a digital era of information and social media and instant communication and global flattening, individuality has a tendency to get blurred. Grand highways of ideas are clogged with people following the newest fad or most popular inspirational speaker. True...