Local influencers are a growing option for marketers looking to elevate their brand. I know we all want that celebrity endorsement from Taylor Swift or Oprah, however those expectations and…
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To be successful in achieving your company goals, identifying the proper audiences are critical for an effective ROI. The magic algorithms of social media, targeted and search engine marketing have…
Just a few weeks ago, I was honored to have been asked to speak during a General Session at the VA-1 Tourism Conference in Richmond, VA. One of the greatest…
Content. It correlates to success or epic failure in today’s digital word. Content isn’t just words; content can be videos, social posts, website, blogs, newsletters and digital communication with customers. …
Contests are a great way to create new and existing customer engagement, collect more detailed consumer data information, and enhance your brand. Depending on the type of contest you create,…
If you’re from the Tri-Cities region, by now you’ve probably heard the story of Kingsport’s Original Long Island Iced Tea. But do you know the behind-the-scenes story of how this…
We’ve all seen the commercial with the infamous phrase, “can you hear me now?” Most people engage their customers by stating they listen to customer needs. But do they? The…
Social Media. We are all addicted, both from a personal use and business applications. If your Facebook thread is like mine – interspersed with that one friend who loves the…
I love Lucky Charms. Who doesn’t enjoy the marshmallow goodness of magical rainbows, four-leaf clovers and blue diamonds? As a kid (and maybe sometimes as an adult), I would eat…
Since joining The High Road agency in September 2017 from a 20+ year career at tourism offices in Bristol and Kingsport, I consider myself fortunate to still work in the…