by Matt Bolas | Aug 19, 2019 | Branding, Marketing, Public Relations, Social Media
We all know you love Pumpkin Spice Season, and just like this luscious beverage, launching a marketing campaign that promotes your brand across different seasons can be quote beneficial to your brand. Even something as simple as posing your brand or logo in front of...
by Matt Bolas | Feb 25, 2019 | Branding, Marketing, Public Relations, Social Media
Local influencers are a growing option for marketers looking to elevate their brand. I know we all want that celebrity endorsement from Taylor Swift or Oprah, however those expectations and ad budgets rarely exist. In reality, if money was going to be spent on...
by Matt Bolas | Jan 3, 2019 | Marketing, Personal, Public Relations, Social Media
To be successful in achieving your company goals, identifying the proper audiences are critical for an effective ROI. The magic algorithms of social media, targeted and search engine marketing have helped businesses better harness their customer’s souls and life...
by Matt Bolas | Nov 30, 2018 | Marketing, Personal, Public Relations, Social Media
Just a few weeks ago, I was honored to have been asked to speak during a General Session at the VA-1 Tourism Conference in Richmond, VA. One of the greatest challenges I faced was generating the content that I felt would be relevant to the wide array of tourism...
by Matt Bolas | Aug 1, 2018 | Marketing, Personal, Public Relations, Social Media
Content. It correlates to success or epic failure in today’s digital word. Content isn’t just words; content can be videos, social posts, website, blogs, newsletters and digital communication with customers. Helping create content is what we do at The High Road...
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