The Most Intriguing Survey Question

The Most Intriguing Survey Question

This week I was reading a blog over at Brand Savant, a great resource of data and statistics and marketing and business. The author referenced his phone call to Delta and how he was asked to answer a 1-question survey at the end of his customer service call. After he...
Proactvertising: There When The Customer Asks For It

Proactvertising: There When The Customer Asks For It

Last month, advertising firm st. john released a humorous video that parodies how many companies base their advertising. They called it: “Reactvertising”. WARNING: there are a few NSFW language moments in the video.   Reactive advertising comes in two forms. One...
We’ve Reached “Late Majority” on Smartphones in the U.S.

The Importance of Mobile Ready Websites

The domestic and global trend towards mobile devices poses unique opportunities for businesses: be found on-the-go, create beautiful content optimized for small screens, sell products to consumers regardless of location, all part of a mobile ready strategy. As global...