by Lori Worley | Aug 14, 2019 | Copywriting, Marketing, Personal, Public Relations
When your career background includes writing for a newspaper, the AP Stylebook becomes your best friend. Used by many journalists (not all, because many use the New York Times style), it can be difficult to accept any other form of writing (it certainly has...
by Lori Worley | May 31, 2019 | Campaigns, Copywriting, Marketing, News, Personal, Public Relations
Thinking about writing a blog but you’re not entirely sure how to go about it? Don’t worry, you’re not alone. Plenty of folks feel like they’ve got something to say and have a real desire to express it. The problem is, they don’t know exactly how to make it...
by Lori Worley | Mar 4, 2019 | Campaigns, Copywriting, Marketing, News, Personal, Public Relations
A little over a year ago, our entire staff took part in a little exercise one afternoon geared toward the growth and expansion of The High Road Agency. One of the questions we were asked had to do with our goals for 2018. One of my objectives was for our...
by Lori Worley | Jan 24, 2019 | Copywriting, Marketing, News, Public Relations
I admit it. I am one of THOSE people. The ones who silently judge misplaced apostrophes, cringe over incorrectly spelled words (even in texts) and die a little on the inside when others misuse words. Yep, I’m a card-carrying member of the grammar police. Of...
by Lori Worley | Jan 10, 2019 | Copywriting, Marketing, News, Personal, Public Relations
It’s a new year and we all know what that means: time to make resolutions that, in many cases, that won’t last through January. I know that’s generally what happens with me, especially when the words “diet” and “exercise” are part of the resolutions. And, while...
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