by Matt Bolas | Jul 2, 2018 | Marketing, Personal, Public Relations, Social Media
Contests are a great way to create new and existing customer engagement, collect more detailed consumer data information, and enhance your brand. Depending on the type of contest you create, you have the opportunity to focus on certain demographics of customers like...
by Matt Bolas | May 31, 2018 | Marketing, Personal, Public Relations, Social Media
If you’re from the Tri-Cities region, by now you’ve probably heard the story of Kingsport’s Original Long Island Iced Tea. But do you know the behind-the-scenes story of how this idea took root? About five years ago, I was at a conference with the team from...
by Matt Bolas | May 21, 2018 | Marketing, Personal, Social Media
We’ve all seen the commercial with the infamous phrase, “can you hear me now?” Most people engage their customers by stating they listen to customer needs. But do they? The first role to be an active listener is to stop talking. As simple as that seems, sometimes when...
by Matt Bolas | Apr 2, 2018 | Marketing, Personal, Social Media
Social Media. We are all addicted, both from a personal use and business applications. If your Facebook thread is like mine – interspersed with that one friend who loves the “filter” option on every selfie to videos of cute animals – there is good content, great...
by Matt Bolas | Mar 20, 2018 | Branding, Marketing
I love Lucky Charms. Who doesn’t enjoy the marshmallow goodness of magical rainbows, four-leaf clovers and blue diamonds? As a kid (and maybe sometimes as an adult), I would eat the cereal portion to leave just the marshmallows – those last few bites were perfect....
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