Snow Angel Marketing

Snow Angel Marketing

It’s January, and it’s cold. Many of us might think that the winter months are for hibernating but in most businesses, winter and the first of the year is a perfect time to create and launch new marketing initiatives.  It’s just like making Snow Angels. Picking out...
Fruitcake: The Timeless Marketing Solution

Fruitcake: The Timeless Marketing Solution

One of the world’s timeless culinary delicacies is the fruitcake.  My goal today is to show you how fruitcakes can be relevant, current and cool – “Fruitcake” is not an “F word” – rather, it can be fun, fantastic and flavorful. From its candied fruit, seasonal spices,...
Everything for a Dollar…Except Value

Everything for a Dollar…Except Value

I just returned from picking up a few must-haves from a local “everything is a dollar” retail store. Price shopping is a necessity of life – we all do it – and for good reason. There are plenty of options out there for people who need cost efficient solutions in their...
Desk Lunch Warriors

Desk Lunch Warriors

We are at war. In the growing era of made-at-home and smart-option meals, these office epicureans have taken over workplace lunch space in full force. Hiding behind the shield of “I made it at home, so it’s healthier,” these desk lunch warriors have expanded their...