Let Your Holiday Traditions Shine

Let Your Holiday Traditions Shine

If you are anything like me, then you have already been planning for and looking forward to the holidays for awhile. In this blog I will discuss why I love the holidays and why some of these beloved traditions could give your business a marketing boost during the...
Pull it Together

Pull it Together

I recently attended a wedding where the beautiful white wedding cake fell to pieces just hours before the wedding reception. In this moment, I began to wonder what factors could have caused this seemingly catastrophic event to occur. Was it an important ingredient the...
Frustrated with Social Media Ad Guidelines?

Frustrated with Social Media Ad Guidelines?

We have all heard the saying, “Less is more.” This seems to be a domineering trend in visual and social marketing. Within a social media channel, such as Facebook, the ads that tend to stand out from others are ones with large, bold visuals and a powerful call to...
Does Your Brand Need a Little TLC?

Does Your Brand Need a Little TLC?

In the past month or so I have been in the process of house hunting, particularly near the downtown area of Johnson City. In general, homes in this area tend to be older homes that sometimes need just a bit of TLC. Sometimes, just a little TLC (typeface, logo, and...
A New Perspective

A New Perspective

The Blue Ridge Parkway is one of my favorite places in our region and I typically visit every year to take in all of the beautiful fall color of our region. My visit a few weeks ago, however, was a little different; I was observing my surroundings from about 300 foot...