The Mountains Were Calling

The Mountains Were Calling

Last month I had the chance to spend some vacation time in Utah exploring many #BeUtahful places. The difference in scenery that a few hours drive can make from Salt Lake City is remarkable. In Salt Lake City, specifically in the winter, every direction you look there...
Birthday Marketing

Birthday Marketing

Last month my inbox was flooded (as usual) with deals from all of the businesses that have catalogued my email. The emails this month, however, included an abundance of birthday wishes, deals, and freebies. As I was scrolling through the emails, I began to think about...
Why are Brand Standards so Important?

Why are Brand Standards so Important?

Your brand is not just your name and logo. Your brand is your voice, your tone, your look, and more that all come together to represent who you are. A brand guide is an essential tool for your company to maintain consistency in your marketing efforts and beyond. WHAT...
The Snowball Effect

The Snowball Effect

What is your favorite part of winter? In general, I love everything about winter! But if I had to choose, my favorite would have to be SNOW… well there is also Christmas and cookies, but we will stick to discussing why snow is one of my favorite things about winter....